Our love affair with coffee is also about brands
Americans certainly love their coffee. According to the National Coffee Association (yes, there is one) coffee consumption was up in 2011 and is expected to continue climbing in 2012. Here’s a few numbers for you. • 40% of 18-24 year olds drink coffee daily, up from 31% in 2010. • 54% of adults age 25-39 said they drink coffee daily, up from 44% in 2010. I’m highlighting the 18-39 crowd because I truly believe that drinking coffee has become more about fashion than about taste and enjoyment. On any given morning take a look around your environment as you head off to work, school or to drop off the kids. You’ll notice most people are carrying disposable cups with Dunkin’ Donuts or Starbucks logos on them, but few no-name, reusable…