Keeping up with the Joneses is alive and well 106 years later
Many of us have undoubtedly heard the phrase, Keeping up with the Joneses but probably have no idea where it originated from. As it turns out, Keeping up with the Joneses was actually the name of a cartoon strip, which was launched back in 1913 and ran for some 26 years in The New York World and other newspapers across the country. It focuses on the McGinis family, who perpetually struggled (many times unsuccessfully) to “keep up” with their neighbors, the Joneses. The premise of the cartoon was to repeatedly mock a growing need in society to impress other people with the possessions you purchased or the activities you participated in. While Keeping up with the Joneses was first published some 106 years ago, the message is just as timely…