The consumer deserves better products for their money
“As a business leader you have to ask yourself, “Am I creating a consumer environment that is conducive to loyalty?” If the answer is no, FIX IT!” ― Steve Maraboli Years ago I was the kind of consumer that based my decisions more on price than anything else. What I learned from doing this was price does not always equal quality in the products and services we obtain for ourselves. As a consumer in today’s highly complicated and competitive product landscape, I can now tell you with great certainty that a company’s customer service is more important to me than just about anything else. Companies would be remiss if they haven’t yet figured out that brand loyalty is built not only from product offerings, but perhaps more importantly on the…