Online Reviewers are not always truthful
I recently came across an article entitled “Is that online review a lie?” Reviews have become an important part of consumer’s online purchasing strategy. Be it cars, TV’s or hotels, if we find one negative review after another posted online then something must be wrong with that product or service, right? But somewhere along the line we’ve all forgotten that not EVERYTHING we read online is necessarily true. In fact many critics, who may first appear to be honest, are actually misleading you in an effort to sway public opinion. Bottom Line/Personal (BottomLinePublications.com) recently discovered some startling information regarding online reviewers. It seems that some of the glowing reviews posted online are actually being done by people who work for the business being reviewed, by marketing firms hired for the…