The worst kind of marketing is bad customer service
“Your customer doesn’t care how much you know until they know how much you care.” ~ Damon Richards We all hope the products and services we purchase, after great consideration, will not be met with disappointment or costly repairs. But few things in life are perfect and you’d be naïve to think that problems will not arise at one point or another. For me such problems decided to pay a visit in threes – an airline, a car company and a promotions warehouse. I wish I could say that my dealings have been noteworthy – a model for true customer service in the marketplace. But it hasn’t. As Donald Porter once said, “Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.”…