Identity is not about your roles but who you are
“Your identity, since birth, has remained unchanged. Your roles never have and never will define your identity. You may think they do, but they don’t. It’s difficult to separate your identity from your role, but it’s important to see that there’s a difference.” ― David Sandler, You Can't Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training's 7-Step System for Successful Selling Today, during an all-day sales training on The Sandler Sales Method, we learned about something called “The I/R Theory” – I/R standing for Identity and Role. I had never heard of this theory. But after the seasoned moderator began reviewing the material, I soon realized that this theory was actually a very important lesson in a person’s overall self-esteem. Think about this exercise. Close…